Naming’s something we’ve done our fair share of here. Be it descriptive, associative, or abstract, we know a trick or two. So we assumed that Jelly – the latest app from Twitter co-founder Biz Stone that combines search engines and social media – falls very much into the abstract category.
The concept is simple – instead of trusting the complex algorithms of Google, Yahoo and the like, you trust the knowledge and good nature of your friends and followers. Which makes a lot of sense – why trust someone you’ve never met for a book review, when you can ask someone you’ve known your whole life?
Jelly was unveiled at CES in January, and it appears we’re wrong about the name. It actually comes from Jellyfish, which have “a loose network of nerves that act as a ‘brain’ similar to the way we envision loosely distributed networks of people.” We live and learn.
Via. http://www.brandchannel.com/home/post/2014/01/08/140108-Biz-Stone-Jelly.aspx