Supermarkets are convenient, but often source their products from all over the world – racking up carbon emissions and squeezing out local competition. As a reaction to this, Danish co-operative superstore SuperBrugsen are encouraging customers to suggest local products that they’d like to see on their supermarket shelves.
SuperBrugsen’s customers can visit a specially-built website to suggest local products or suppliers. The managers will then taste-test the products and, if they’re up to scratch, introduce them in-store. The company hopes to introduce 500 local products to its 230 stores as part of the scheme, creating a serious boost for the local economy.
Via. http://www.springwise.com/retail/in-denmark-supermarket-crowdsources-suggestions-local-products/