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Outdo you
Outdoing others is not the zeitgeist for 2015. Beating yourself is. We’re not talking self-flagellation, but self-motivation. Or rather, Nike is. To inspire runners across the pond to out-perform...
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The day I won a Warhol
YouTube: https://www.youtube.com/watch?v=bAm8nZHoCgk Perhaps more closely associated with canned soup than Swedish vodka, the spirit of Andy Warhol lives on in the latest collaboration from Absolut....
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Walking in a window wonderland
Part of our 12 Pokes of Christmas. Courtesy of Santa’s Elmwood elves. For some of us, Christmas represents a once-a-year opportunity to place extreme demands upon the National Grid. House exteriors are...
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Mo than a screensaver
Vimeo: http://vimeo.com/110773488 As another Movember draws to a close, the campaign to promote men’s health worldwide has left many men with a luxuriously carpeted lip. Or at least just a light...
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Feel-good shopping
Eco-friendly. Upcycled. Community-focused. Artisanal. No, we’re not playing buzz-word bingo. These are the four categories of product stocked in Nordstrom’s new shop within a shop: TMRW TGTHR. (That’s...
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Goodbye ads, hello Ello
19 Signs You’re a Crazy Dog Person! 5 Steps To Getting A Six Pack Like Ryan! 22 Things That Shouldn’t Exist But Do! 14 Networks Run By Advertisers! If you’re a Facebooker then the 1 Thing You Really...
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Junk mail
Neighbours. Everybody needs good neighbours. With a little understanding, you can find the perfect sledge, lawnmower or ironing board. Whilst the residents of Ramsay Street in Australia’s most popular...
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Airbnbilly
Most trips to IKEA follow a fairly simple pattern: you arrive, you collect your pencil and tape measure, you spend several hours caught in a tidal wave of casual shoppers, you pick up some novelty ice...
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Call the local shots
Global recipe; local taste. That’s the formula behind Pernod Ricard’s brand ‘Our/Vodka’. And it seems to be working a dream. After launching in Berlin, Our/Vodka has just found its way to American...
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Tiny tasters
YouTube: https://www.youtube.com/watch?v=xtZlHSy5HDM Bite sized is making big tasty waves across the US right now, with Oreo sending out pint-sized surprises to the fifty smallest towns across the...
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Live advertising
YouTube: http://www.youtube.com/watch?v=1C7batG6Y5s What’s the first thing you do when your football team scores? For many fans, the answer is reach for your phone or laptop to see what everyone’s...
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Dermatattooists
Forget your everyday health check. We’re talking tattoo checks, thanks to Brazilian suncare brand Sol de Janeiro and its efforts to raise skin cancer awareness. Proof of brands putting people’s needs...
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No ordinary shirt
Whoa. Wait a minute. Wearable technology? Yes, clearly big goals are being kicked in Australia. Meet the ‘Alert Shirt’: a jersey that allows fans to experience what AFL football players are feeling...
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Empowericons
SMILE! WINK! KISS! Let us introduce you to the world’s first Afro Emoticons, courtesy of Oju Africa. In fact, the actual word ‘Oju’ means ‘faces’ in the Yoruba language from Nigeria. Designed from a...
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Dadvertising
The bumbling fool putting on a nappy backwards. The lazy oaf who’s left the DIY job untouched for five years. The snoring ogre, fast asleep while his kids wreck the house. It’s fair to say the...
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The flat-pack filter
IKEA is a great place for young people to buy tables/ chairs/ shelves/ ice cube trays. Instagram is a great place for young people to share photos of their food/ trainers/ post-work pint (#longday)....
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Careless whispers
Wouldn’t it be great to know what people are thinking around you? Imagine the insights you’d get from being able to hear the thoughts of strangers on the street. Or even the other fed up faces across...
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One-click couture
One minute you’re flicking through Vogue.com, the picture of languid indifference. The next, you’re sitting bolt upright, jabbing a bejazzled talon at the latest crocodile embryo clutch from Milan,...
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Brief encounters
We’ve all been there (well, fifty per cent of our readers probably have). You put on your bestest, frilliest, laciest, naughtiest underwear, put up with discomfort all evening, only for everything to...
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Disloyalty cards
There’s always been something quite appealing about the idea of walking into your local coffee shop and hearing the words “Just your usual?” But now, Washington D.C.’s Peregrine Espresso coffee shop is...
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